Emma Bloomfield


Emma studied at Birmingham University followed by a post graduate course at Webber Douglas. Starting her career on the Southbank at ITV’s London Studios, she quickly found her passion as an agent working with established agencies.  Filled with excitement and zeal to build a new-style agency, she launched Bloomfields Welch in 2004. The ethos was to provide a home for extraordinary talent, where ambitions were personally matched and delivered; a place without the constraints of over subscribed clients, obligatory financial targets, or layers of bureaucracy. Emma’s vision was then as it is now - to have clients working in all areas of the industry at the highest level in both the UK and internationally, fulfilling their aspirations.

Article in The Telegraph: How Emma Bloomfield puts the spotlight on actors from Broadway to Hollywood. Click to read here

Spotlight on Female Entrepreneurs: Emma Bloomfield the Art and Heart of an Agent. Click to read here

Emma’s loves include: theatre, cinema, travel, making desserts and eating desserts.

Emma’s kindred dog loves: licking her family’s fur clean and taking walks on the red carpet.

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Barnaby Welch


Barnaby grew up in South Africa, where he was a successful child actor. Over 10 years, Barnaby starred in numerous television series and theatre productions. In 1989, he won the South African equivalent of the BAFTA, the “Artes Award” for his performance in the TV series “The Sea Tiger”. In 2001, after finishing school, Barnaby moved to London and began working in community law, specialising in work with refugees and people with HIV/AIDS. During this time, Barnaby completed a degree in film theory and, realising his love was with all things film-related, started a film criticism website, which he ran for 5 years. In Jan 2005, Barnaby joined Bloomfields Welch Management and continues to love his work discovering new talent and managing actors’ careers.

Barnaby’s loves include: cinema, contemporary art and design, music and cycling.

Barnaby’s kindred dog loves: long naps in the sunshine and chewing on a great big bone. 


Lou Rooth


Lou entered the world of talent management back in 2004, working for a renowned London agent representing multiple Academy Award nominees, BAFTA, Emmy, Tony and Olivier Award winners from stage and screen. Working there, Lou was able to gain a comprehensive insight and knowledge of the industry. In 2007 Lou took time out of the industry to study fashion and photographic makeup and went on to work as a freelance makeup artist for three years, working in television for T4 and for editorial publications such as Grazia and You Magazine, amongst others. In 2008, having missed the buzz of being in an actors’ agency and the strengths of working alongside a small, but passionate team, Lou felt it was time to return to talent management and subsequently joined Emma Bloomfield and Barnaby Welch at Bloomfields Welch Management. Lou is passionate about discovering young talent and helping to nurture, evolve and develop their careers, alongside building and maintaining longterm relationships with existing clients. She fully understands that every client is an individual, with different needs and ambitions and appreciates how important it is to know what makes each client tick!

Lou’s loves include: strong coffee, gin cocktails, spa breaks (gin cocktails at said spa breaks), Netflix binges and crime thriller novels. 

Lou’s kindred dogs loves: ear ruffles and barking at delivery men.

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 Oliver Sands


Olly joined Bloomfields Welch after completing a degree in film with First Class Honours, where he specialised in screenwriting. In his second year he met a guest lecturer who happened to be an agent, and after quickly grilling him, he realised nurturing and managing talent was a career he wanted to work towards. After graduating, he moved to London and successfully completed the Bloomfields Welch internship, where he plans to grow his career and earn his stripes as an agent, alongside qualifying as a personal trainer.

Olly’s loves include: food, exercise, and being told he’s a good boy.

Olly’s kindred dogs loves: food, exercise… and being told he’s a good boy.